Service
Logo Design
Simple, scalable, memorable.
Overview
A logo has to work on a phone screen and a hoarding, in a single color and in motion. We design marks built to last past the first campaign — with the usage system to back it up.
That system-thinking matters most when a brand is moving away from something that no longer fits. For Ladybird, that meant retiring a mascot-led mark from an earlier retail era and replacing it with a minimal, feminine monogram built for instant recall — a redesign built to carry the brand from legacy retail to a premium, modern shelf presence.
Every mark we design ships as a system, not a single file — primary and secondary lockups, a defined color and typography pairing, and clear-space and usage rules — so the logo holds up consistently whether it's on a packaging line, a website header, or a single Instagram tile.
What We Deliver
Concept Exploration
Multiple distinct directions explored before one gets chosen, not one idea presented as the answer.
Primary & Secondary Lockups
A main mark plus the variations it actually needs — icon-only, horizontal, stacked.
Color & Typography System
The palette and type pairing that carries the mark everywhere it needs to go.
Usage & Clear-Space Guidelines
Rules that keep the mark consistent long after we've handed it over.
Full Brand Asset Delivery
Every file format and version, ready for print, web and everything between.
FAQ
Case Studies
Next Service
Packaging Design