Category
Brand, Design & Quick Commerce
Services
Naming · Brand Identity · Packaging Design · Website Direction · Quick Commerce
Oye Makhnaa
Positioned to stand out, built for Gen-Z.
A Gen-Z-first snacking brand built from the ground up — from naming and identity to packaging, website direction and quick-commerce readiness.
The Problem
The premium makhana category was full of brands positioned as healthy but boring. Consumers wanted flavour and personality, not another wellness lecture — and Gen-Z shoppers in particular respond to brands that feel relatable and fun, not clinical.
Our Approach
We built Oye Makhnaa as a snack brand with attitude — bold, friendly typography, illustrated flavour cues and a four-flavour packaging architecture (Cheese, Pink Salt & Pepper, Peri Peri, Schezwan Chutney) designed to build instant recall on shelf and on screen. The identity extended into a conversion-focused website and into quick-commerce-ready product listings, optimized for how Blinkit, Zepto and similar platforms actually surface products in a search.
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